The Atlantic Hires Alice McKown as Publisher and Executive Vice President

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Press release | Atlantic

The Atlantic announces two new leaders: Alice McKown is the new publisher of The Atlantic and head of its sales and marketing division, Atlantic Brand Partners; and Mary Liz McCurdy is now senior vice president of strategic partnerships and business development. McKown joins The Atlantic after two decades at Condé Nast, and McCurdy after a decade in business roles at Google. Both are now part of CEO Nicholas Thompson’s leadership team.

“Alice and Mary Liz are two of the most talented executives I have ever met. The Atlantic business is growing fast, but we want to go even faster. And they’re going to bring new energy, drive and intelligence to help us do just that,” Thompson said.

As publisher, McKown will lead Atlantic Brand Partners, the interdisciplinary collective that provides brands with an integrated experience across all platforms; houses all sales and marketing; and includes award-winning creative studio Atlantic Re:think. She succeeds Hayley Romer, who served as publisher of The Atlantic for a decade, and joins at a time of thriving advertising growth and quirky partnerships, like the experiential art exhibit.A forest for trees” in Los Angeles.

McKown joins the magazine from Condé Nast, where she spent the past two decades building and evolving the businesses of publications such as Vanity Fair, The New Yorker, GQ and WIRED. Most recently, she was head of marketing for Conde’s Culture division, which includes The New Yorker, WIRED, Pitchfork, Teen Vogue, Ars Technica and others, as well as automotive, entertainment and business/technology/finance advertising categories. As an associate publisher of Vanity Fair, McKown has generated significant revenue through the transformation of its digital and experiential business, including the Vanity Fair Oscar party and the New Establishment Summit. Prior to that, she led sales at Vanity Fair, GQ and Condé Nast Traveler.

As SVP of Business Development and Strategic Partnerships, McCurdy will generate new revenue streams, beginning with the launch of an institutional subscription business. She will also oversee strategic partnerships focused on growth and innovation. McCurdy spent more than a decade at Google. She was most recently Global Head of Platform Partnerships at Google Play, where she focused on driving enterprise partnership strategy across top technology platforms to invest in growing monetization and innovative content experiences on Android.

This year, The Atlantic received the industry’s most prestigious Overall Excellence award at the 2022 National Magazine Awards; won its second Pulitzer Prize in as many years and was named Publisher of the Year by Digiday. These accolades are accompanied by strong growth in subscriber and advertising revenue, as well as constant innovation in products and engineering. Atlantic maintaining record circulation and increasing subscription revenue over the whole of 2021, after an unprecedented 2020, where nearly 400,000 people became new subscribers.

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