Finder Expands Presence in Asia, Plans Global Application Deployment
Australia-based comparison provider Finder continues to expand globally with the acquisition of a Southeast Asian comparison brand, GoBear.
Finder’s acquisition of the GoBear brand includes brands and digital assets including domains, website content and social channels in Singapore, Hong Kong SAR, Vietnam, Thailand, Philippines, Malaysia and Indonesia.
“Over time, we want to showcase the Finder brand, and what we can offer, through these social channels,” said Frank Restuccia, Founder and Global CEO of Finder. “We want to let the public know that Finder is here and that we are continuing the mission GoBear has set for itself.”
While the GoBear brand will continue to operate through social media and messaging channels for the time being, website content will move to Finder.
“They [GoBear] had developed thousands of guides and educational articles, which were aligned with how Finder approaches comparison, so these articles will now be uploaded to Finder, ”added Restuccia.
The expansion of Finder’s presence in the market aims to strengthen relationships with brands that operate in the region, and will help “strengthen some of the partnerships Finder has already established,” added Restuccia.
Finder is present in over 80 markets and quotes an audience of over 10 million consumers worldwide each month.
The Finder app is currently live in Australia and plans to roll it out to the UK and US then Asia and beyond.
“The Finder application will allow us to provide deeper and richer services. More and more over time, we will help guide more buying decisions through the Finder app and through the use of the data we have, ”said Restuccia. “The basic proposition is unique… we want to expand that footprint and become this global leader in decision making.”
Globally, Finder compares over 200 different industry verticals ranging from personal finance products such as credit cards, home loans, and savings accounts to online shopping, cryptocurrency, and trading. shares, and is rapidly expanding into new areas.
“There has been a massive groundswell of millennials and investors in the market. We are seeing strong demand in commerce and crypto, these are areas that I believe will continue to grow, and we have put a lot of effort into meeting the needs of these consumers, ”explained Restuccia.
Despite being a major producer of reviews, some of whom don’t always shine, Restuccia said the brand has been successful in generating revenue through consumer education.
“We’re lucky in a sense that the more successful we are at meeting customer needs, the more revenue we generate,” he said. “We are well placed to be able to build further from here. ”